There are a lot of editing programs and tools out there for a variety of budgets and skill levels. Conversely, showing the world a haphazard video can lower viewer’s confidence and opinion of your brand.īut how do you make that story? How do you take the raw footage you have and turn into something that people will talk about and share? Especially as a marketer who may be new to video? Showing the world a cohesive, stylized vision can help sell your brand the way you want to. Like with all content, with video, you really want to put your best foot forward. What I’m saying is, it’s about content and storytelling more than it is pixel count for most people. I mean, we’ve seen short films recorded on a handheld camcorder that probably cost $100 make it into Sundance. įree Course: Video Sales & Marketing Strategy If you’re filming on an R3D, your interview or commercial will look better than if you just have a GoPro, but it’s not all in the capturing of the footage.Īrguably most of the creative storytelling comes from the post-production stage. I’m not going to pretend that all media is created equally. Whether you have fancy lights and a camera that costs more than a car, or you have your iPhone taped to a broom, you know you have to come up with the best you possibly can to keep your audience engaged.
0 kommentar(er)
